Analyzing cultural expatriates' attitudes toward “Englishnization” using dynamic topic modeling

Several Japanese multinational corporations (MNCs) have recently adopted an English-only policy known as “Englishnization”. This study examines the impact of this using computer-assisted text analysis to investigate changes in cultural expatriates’ perceptions work practices and values over time. Cultural expatriates are a significant but underexplored outcome globalization. Despite recent proliferation studies on internationalization MNCs, few focused expatriates' corporate language social media texts. analyzes corpus 208 posts from Rakuten, MNC, Glassdoor 2009 2020. The findings suggest that these can be divided into three content groups: threat foreign culture, embracing Rakuten way, leadership marginalized status. Further, reveal how Rakuten’s policy, instrument internal internationalization, impacts external internationalization. dynamics “Englishnization’’ pressing issue facing Rakuten: namely, balance cohesion with monolingualism multiculturalism. paper aims demonstrate dynamic topic modeling could enhance our understanding manner which affect MNCs. It contributes literature by examining diachronic perspective.